Mega Rewards has today announced a new partnership with Tickford Racing, leveraging one of Australia’s most followed motorsport programs to drive awareness, grow its member base and engage customers through a season-long rewards and experiential platform.

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The partnership positions Tickford Racing as a high-impact engine for Mega Rewards’ growth strategy, combining premium brand exposure with meaningful reasons to join, stay active and convert, through exclusive access, content and prizes delivered across the 2026 Supercars Championship season.

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At the core of the program is a calendar of Mega Rewards-led campaigns designed to build and activate Mega Rewards’ database, including Inner Sanctum ‘money can’t buy’ experiences, member-only offers and digital storytelling that turns race-weekend passion into measurable customer outcomes.

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Tickford Racing CEO Simon Brookhouse said the partnership is built around creating real value for Mega Rewards by using Tickford’s reach, credibility and access to deliver growth.

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“Mega Rewards is coming to market with a clear objective: build awareness, acquire members and keep them engaged,” Brookhouse said. “Tickford gives them a platform that can do all three a passionate national audience, a strong content engine, and access that genuinely moves people to act.”

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“We’re not just putting a logo in-market. We’re building are wards program around Inner Sanctum experiences and compelling prizing that helps Mega Rewards grow its database, drive sign-ups and create ongoing engagement through the season.”

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Built to drive Mega Rewards’ KPIs across the season, Mega Rewards will leverage Tickford Racing’s program through a structured ‘test, learn and scale’ activation plan focused on measurable performance, including:

• Awareness at scale: National broadcast exposure and always-on visibility through Tickford Racing’s channels and PR activity
• Database growth: Campaign-led sign-ups driven by high-intent prizing, trackside moments and digital conversion
• Inner Sanctum / money-can’t-buy prizing: Garage access, grid walks, hot laps/ride experiences, behind-the-scenes tours, team merch packs and VIP hospitality across selected rounds
• Always-on member value: Member-only offers, competitions and other perks layered across key events to sustain active participation
• Measurement + optimisation: A season-long approach to campaign performance tracking, with learnings used to continually refine and scale outcomes

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The partnership will launch at the opening event of the 2026 Supercars Championship when the team takes to the track at Sydney Motorsport Park on Friday February 20, for race 1 under lights.

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About Mega Rewards

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Mega Rewards is a customer acquisition and loyalty business that helps brands grow by building and activating their customer database.Through targeted rewards, partner offers and high-impact ‘money can’t buy' experiences, Mega Rewards converts attention into sign-ups and repeat engagement — delivering measurable outcomes for businesses while rewarding members with genuine value.

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Launched inAugust 2025, Mega Rewards has rapidly expanded its footprint across Australian sport, securing major partnerships with Adelaide United, Adelaide 36ers, PerthWildcats, Supercars and most recently Sydney FC.

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While the platform currently centres around premium sporting experiences, the next iteration of Mega Rewards will see the brand expand into premium international lifetime experiences, further redefining the rewards landscape.

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