Melbourne, VICTORIA - Tickford Racing is pleased to announce Melbourne Sock Co. (MSC) has joined the team as an Official Partner for the remainder of the 2026 Supercars Championship season.

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The partnership will see MSC branding featured across both Tickford Racing Ford Mustangs, commencing from the Darwin Triple Crown and continuing throughout the remainder of the season.

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Founded in Melbourne, MSC has established itself as one of Australia's leading suppliers of custom-branded socks, apparel and merchandise solutions, working with sporting clubs, schools, businesses and community organisations across the country.

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The partnership brings together two proudly Victorian organisations with a shared commitment to quality, innovation and delivering exceptional customer experiences.

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Beyond the on-car branding, the partnership will also provide MSC with access to Tickford Racing's extensive commercial partner network, corporate hospitality program and business-to-business engagement opportunities throughout the season.

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Tickford Racing CEO Simon Brookhouse said:

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We're delighted to welcome Melbourne Sock Co. to Tickford Racing for the remainder of the 2026 season.

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From our first conversations with Rob and the team, it was clear there was a strong alignment between our organisations. MSC has built an outstanding business through hard work, quality products and a genuine commitment to its customers, which are values we strongly identify with at Tickford.

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We pride ourselves on delivering more than just branding, and we're looking forward to working closely with MSC to maximise the value of the partnership both on and off the track.

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Melbourne Sock Co. Directors Robert Rizzi and Carlos Colonia said:

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We're incredibly excited to partner with Tickford Racing and become involved with one of the most successful and recognisable teams in Australian motorsport.

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The opportunity to have our brand represented across both Tickford Mustangs was extremely appealing, but what really stood out was the culture of the organisation and the people behind it.

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We see this as much more than a sponsorship. The opportunity to connect with Tickford's partners, customers and broader business network provides genuine long-term value for our business.

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We're looking forward to working alongside the team and supporting them throughout the remainder of the season.